Conversion Optimisation Insights with Peep Laja

So you’ve got a bunch of traffic to your site from listing on places like Reddit, Inbound, and Growth Hackers, but that doesn’t mean they will convert to customers. So what do you do?

Instead of wasting countless hours and time on changing your landing pages or running A/B tests, conversation optimisation experts like Peep Laja step into run user tests, focus on first time buyers, and survey site traffic to get a good understanding of who your visitors are so you can change your site to best fit them.

In the podcast Peep talks about the steps involved in converting visitors into customers, the death of SEO, and which is better when it comes to writing articles: quantity or quality?





ConversionOctober: Free email course on conversion optimisation

Growth Hacking Conference: 28th October 2014


If you enjoyed this episode be sure to check out more on SoundCloud as we chat with interesting entrepreneurs and startups like freelance web designer Veronic Domeier, selling your online business with Digital Exits, and starting a Bitcoin business in Hong Kong with CoinDirect

Getting Started as a Freelance Web Designer with Veronica Domeier

What happens when you reach your professional limit working at a company? For some, moving onto another place just doesn’t cut it, so the only option is to branch out on your own to experience, grow, and build the things you love.

Veronica Domeier, web designer, took this leap to make it on her own as a professional freelancer. Founder of Fresh & Daily, her work speaks volumes to what you can accomplish when you do what you enjoy.

We chat with Veronica about why she quit the 9-5, what it’s like starting out as a freelance web designer, and the importance of making connections.



Fresh & Daily




More Episodes

Enjoyed this episode? We have more fantastic ones focusing on growth, startups, and interesting businesses over on SoundCloud.

Sell your Online Business with Digital Exits

Selling an online business can earn you between $100,000 to $10,000,000, but it can be a real struggle to find the right buyers.

Jock Purtle, founder of Digital Exits, helps those looking to find out how much their site is worth and potential how much is can sell for.

We chat with Jock about why he started Digital Exits, what it’s like being a digital broker, the sort of companies that are in demand right now, and advice on how to evaluate and sell your site.


More Igniso Podcasts

If you enjoyed that episode, we have more fantastic ones focusing on growth, startups, and interesting businesses over on the Igniso SoundCloud.

Building Services for Twitter with Twurly Founder Darren Greaves

Twitter is probably the most useful service for keeping up-to-date with news, tech, and communities. However, information can sometimes get lost or buried under thousands or tweets, but luckily there’s devs out there that have built solutions to almost every problem.

Darren Greaves, freelance software developer and tech enthusiast, has created a service called Twurly, an easier way to get the best links from Twitter.

We chat with Darren about why he created Twurly and how it can help sort through your feed, getting involved in dev communities to get the most out of the tech scene, and the best place to go for digital businesses.


More Igniso Podcasts

More great podcasts are around the corner, but to tie you over for the time being check out Igniso on SoundCloud.

You Are What You E.A.T: Inside Google’s Secret Formula for SEO

With so many changes to their algorithm it’s often hard to know what criteria Google uses when ranking websites. However, a recently leaked memo from the search engine giant help’s to shed a little light on their internal SEO practices, and it makes for an interesting reading.

On March 31 2014, Google released it’s Quality Rater’s Manual 5.0 and by 11th June 2014 it had already found its way onto The 160-page manual provides an amazing insight into the way Google uses the E.A.T formula to ensure only the most authoritative website are shown in your searches.

What is E.A.T?

According to the leaked manual, E.A.T stands for Expertise, Authority, and Trust. It’s essentially a set of guidelines businesses and brands must follow in order to be considered as an authority. These guidelines are designed to ensure searches done via Google deliver consistent quality and cover things like how useful your content is and what people are saying about you online. Simply put, the more positive people are about you, the better you will rank.

Google Quality Raters, the people who review and rank websites on Googles’ behalf, are told to rank sites higher if it has regular content updates and customer support is easily accessible. Whilst there’s nothing too shocking in the manual, the three key points of E.A.T stand out of the most.

Highlights from the manual include:


“Look for reviews, references, recommendations by experts, news articles, and other credible information created/written by individuals about the website. Stores frequently have user ratings, which can help you understand a store’s reputation based on the reports of people who actually shop there. We consider a large number of positive user reviews as evidence of positive reputation.”


“Many websites are eager to tell users how great they are. But for Page Quality rating, you must also look for outside, independent reputation information about the website. When the website says one thing about itself, but reputable external sources disagree with what the website says, trust the external sources. Your job is to truly evaluate the Page Quality of the site, not just blindly accept information on one or two pages of the website. Be skeptical of claims that websites make about themselves.”


“Contact information and customer service information are extremely important for websites that handle money, such as stores, banks, and credit card companies. Users need a way to ask questions or get help when a problem occurs […] Look for contact information – including the store’s policies on payment, exchanges, and returns.”

What does this mean for your SEO?

For many, the revelations are hardly a surprise. Many of the recommendations it makes are standard best practices, but it’s refreshing to see Google actually taking a stand on this. So if you want to be seen as an authority in your specific area and ranked as such, remember you are what you E.A.T.

Find Data Patterns with Predictive Analytics: Grant Stanley, co-founder of CAN Work Smart

Find Data Patterns with Predictive Analytics

Businesses generate so much data it’s unbelievable, and let’s face, who wants to sieve through nonsensical data to find important information? It can be almost overwhelming, but not for CAN Work Smart.

The brain child of both Grant Stanley and Ted Wood, CAN Work Smart is an analytic service that uses contemporary analysis to dive into nonsensical data, finding patterns and solutions to otherwise chaotic problems.

We chat with Grant about what CAN Work Smart is and how it can help your business excel, attracting those first customers when starting out, and common problems and solutions faced by new businesses.



Predictive Analytics: What it is and how it can impact your business.

Sales Leads: How to generate sales leads.

Mechanical Failure & Predictive Analytics: Learn how CanWorkSmart helped a company predict and precent critical roof failures.

University Admissions & Predictive Analytics: Optimising recruiting for an online university.

Customer Segmentation & Predictive Analytics: Preparing for the affordable care act.

For more great podcasts check us out on SoundCloud or if you want to join us for an episode then drop a message at:

Starting a Bitcoin Business in Hong Kong, with Jon Fry, Founder of CoinDirect

Starting a Bitcoin Business in Hong Kong

Since it’s origin in 2009, Bitcoin has exploded all the world as being a new wave currency to disrupt the ecosystem. Wanting to dive into this in detail, we got Bitcoin expert Jon Fry.

Jon is the founder of Hong Kong based company: CoinDirect, a platform for Bitcoin that allows merchants to accept Bitcoins into their own wallet.

We got the chance to chat with Jon about the idea CoinDirect, relocating your business, and what the future holds for Bitcoin.


Resources Follow regulatory ruling involving Bitcion. Find merchants accepting Bitcoin. Check the daily transaction volume and quantity of Bitcoin. Bitcoin merchant that’s safe and easy to use. Send and receive Bitcoin anywhere via SMS. Watch the world currencies flow into BTC in realtime.

We have more great podcasts over at Igniso on SoundCloud.

Ezents on Starting a Business in Palestine

Starting a Business in Palestine

One of the many challenges we face is doing something new, but let’s face it, if it ain’t broke don’t fix it! We have few bold and courageous people that do what others won’t, like starting your own company – Nedal Zahran is one of the few that started his own business.

Nedal is the man behind both and Ezents, which is an event management and promotion service. Having a background in startups and investment, he has the experience and knowledge to advise those just starting their own business.

We got the chance to chat with Nedal about starting his own company, tools that every startup should be using, and some of the major challenges faced running a business in Palestine.


For more great podcasts check out Igniso on SoundCloud.